Search engine optimisation or SEO is a term that is literally everywhere these days. The internet is chock full of articles and websites extolling the virtues of this mystery technique. They say SEO can guarantee a fivefold improvement of your revenue. They say SEO can help you drastically improve your customer base. They say SEO is the most effective marketing tool ever developed.
Confused? You are not alone. Search engine optimisation is a web optimisation technique as you might imagine from the constituent words in the term. However, exactly what does SEO entail and is it really any good for your business? Is all the hype about search engine optimisation justified or are you being sold snake oil? To find out, read on ahead.
What is SEO exactly?
Search engine optimisation is exactly what it sounds like: optimising your website for internet search engines. The internet is a vast ocean of webpages and information of every kind. This makes finding what you want a very difficult task. Fortunately, internet search engines exist to make this very task a feasible enterprise. Search engines index billions of webpages according to its contents so that when someone needs to find information about kangaroo mating habits, they can simply search for it and find a page that will have the relevant information. This presents a problem: since the bulk of internet users find what they are looking for via an internet search engine, unless you optimise your website so that the search engine can find your page easily, your page will not be getting a lot of web traffic. What SEO is does is it makes your page easier for search engines to find and index.
How can SEO benefit you?
A search engine optimisation strategy, either made own your own or by a professional Australian SEO company, for businesses makes perfect sense. A well-made SEO plan allows prospective customers to find your website easily and that improves your likelihood of making a sale. Australian SEO companies like SEO Shark the Sydney company offer great value for money and can help you improve the visibility of your website many times over.
Search engine optimisation also allows you to benefit off your competitors. By including the brand names of your competitors as keywords in your SEO strategy, you can ensure that even when someone is searching for your competitor by their name, your website comes up in the search results. This can definitely provide you an edge in the cutthroat competition that often exists in the online marketplace.
So you see that SEO definitely has its benefits. It can actually improve inbound web traffic to your website and can help you develop your goodwill. However, keep in mind that SEO is not a marketing technique. It does not convert users or brings about new customers. SEO helps interested customers find you, but it does not help you generate additional demand. SEO used in conjunction with a well-developed marketing strategy can help you a lot in that aspect.